The owner and employees behind Wild Ginger St. Joe
Tulip and bulb illustration

we believe in building up the women around us

by working with small, women-oriented businesses right here in Michigan because our community is everything. Support local!

An artisan gift and fresh floral marketplace

about the shop

Brooke Fleenor, owner of Wild Ginger, standing behind store counter and smiling
  • BROOKE FLEENOR

    Well, hello! Welcome to my little corner of the world.

    Wild Ginger, as crazy as it sounds, was never a part of my plans. Up until opening, I was working an administrative role but looking for a change. The opportunity to run, and then own, Wild Ginger, found me in a way. And I wouldn’t change a thing.

    I love coming to work. I love the atmosphere of The Market and my fellow business owners here. My team is a dream. What’s not to love?

    My MUSTS for visiting St. Joe:

    Silver Beach, anywhere with a rooftop deck for cocktails or dinner (we have many!), shopping the main drag, and in the summertime, strolling the Farmer’s Market downtown.

  • THE MARKET

    In the beginning, this beautiful old building was an old Packard car dealership. After shutting down production, the dealership became a toy store. From there, it was sold to be a storage facility for a local bank where in time, it was vacated and left empty for many years.

    Rick and Deb, the owners and founders of The Market, stumbled upon the space when they started looking for a new location for their booming business, The Cheese Lady.

    After discovering the massive, empty building, much bigger than they needed, the two of them decided to create a community space for entrepreneurs to come together, each running their own “corners”, to form what is now The Market.

wondering what
goodies we carry?

One thing we pride ourselves on is that we carry a lit bit of something for every one. Stop in and treat a friend (or yourself) today! And grab a hot sandwich from Dad’s Farm while you’re at it.

beautiful stationery

There are fewer things we love more than paper and ink combined. Shop our greeting cards, notepads, and more.

one-of-a-kind jewelry

We have a wide variety of earring styles from multiple makers and jewelry creations made from beach glass!

fresh Flowers

Every week, we have flowers delivered, fresh and ready to go for your special occasion, or just for an every day surprise!

bold accessories

Our people keep us young. We try to keep up to date on having all of the most on trend accessories and bags.

candles + scents

Home is where the candles are. Or at least that’s what we think! Stop in and sniff our locally made candles.

eye-catching WALL ART

Looking to freshen up your home or vacation house? We carry many original and authentic paintings.

Curious what makers we carry?

Curiosity killed the cat you know… but, we guess we’ll tell you.

Tap the button to see our makers, and maybe even get in touch with your faves!